9/9/10 Update: Homeroom 510 is a Top 10 contender for Daily Candy’s small business $ award. Given they exceeded their Kickstarter funding goal, if Homeroom 510 wins, we’ll all be enjoying their mac & cheese for years!
If Homeroom were a student they’d be kicked out of class for all the noise they’re making. And the restaurant isn’t even open yet. The team’s efforts are a great example of reaching out to the community to make their dream of an all mac & cheese restaurant in Oakland a reality.
They’re at the ForageSF Underground Markets building up a clientele in advance.
They’ve got a Kickstarter project to raise money for their finishing touches. For a mere $10 donation you get a future mac & cheese as thanks, a wise investment.
And they even got threatened by McDonald’s, one of my perennial publicity ideas.
Their Twitter stream reads like a MacGyver plot. I mean HomeroomGyver plot. Overall an A+ + + for marketing through community involvement – the perfect strategy, whether planned or not, for a restaurant revolving around comfort food.
For food entrepreneurs and the people who love them, 
Thanks so much Susie! It was so nice meeting you, and this article is seriously fantastic. I’m smiling ear to ear.