Archive for ‘Food Business’

Soozie’s Boozies: Early Lessons Learned

By , 5 October, 2010,

Soozie’s Boozie started as a lark when I got my dehydrator in the summer of 2009 and feverishly went to work drying whatever fresh produce I came across. In this case it was a super abundant meyer lemon tree in Palo Alto.

Somehow the idea of dipping the lemon slices in granulated sugar and dehydrating them seemed like a good one. And it was. Unlike candied lemons, candied citrus peel, or limoncello made with lemon zest – this approach had an amazing je ne sais quoi.

Well I can say quoi. It is that the water is zapped away after a few hours of dehydration, which concentrates the lemon. The peel adds a slight bite and the resulting liqueur is like an instant Lemon Drop.

How many lemon slices to put in the jar, to which you add vodka or everclear, is not an exact science. In fact you can simply throw in a few more slices if it’s not lemony enough.

Within just a few hours the sweet lemony beverage is ready to pour over ice, or to add sparkling water and a mint sprig.

Where Reality Sets In

The throngs of fans* suggested I go into business with my “instant limoncello kit.”

It wasn’t until I applied for the Underground Farmer’s Market that I realized:

  • Lemons are seasonal. Only local lemons would do and so I probably couldn’t produce enough.
  • The kit requires refrigeration since the lemons aren’t fully dry; I could fully dry them but haven’t tried that yet. Luckily it’s not necessary to put the lemons in a jar until it’s ready to use. So keeping them in a large baggy – in which I add extra sugar to generously coat the lemons – does the trick in a compact way.
  • A commercial kitchen would be required if I were to sell these “for real.” The way the dehydrator works you plug it into the wall and twiddle your thumbs, or in my case go to sleep. While I’m sure I could find someone who would let me pay something nominal to use their electricity and sink for washing, the standard hourly commercial kitchen rates would be prohibitive.

*my friends

Soozie’s Boozies Today

I plan to somehow spread the joie de boozies this winter when lemon season is in full swing.

And hmmm perhaps dehydrate the vodka soaked lemons then dip them in chocolate or make some kind of Boris Portnoy-inspired candy.

If you have read this far, I want to give you a jar! Please get in touch and I’ll hand make a collectible* label for you with my Late 2010 Crop lemons.

*ok it sounds good

Finding Ingredient Sources for Your Food Business

By , 3 October, 2010,

A chocolatier this week emphasized that if you search long enough for suppliers you’ll find what you need, without going through brokers.

On assignment, I spent a while this morning looking for a source of a certain organic agricultural product, for which I wanted a direct source, or at least a wholesale distributor working directly with farms.

I tried:

  • Local Harvest (which probably would work well for certain categories)
  • Of course a bunch of net searches, including search engines other than Google

About to post a question in the LinkedIn Food Production Professionals group, I decided to check one last place: A company whose product is composed largely of this ingredient.

Bingo. Their site had a link to their growers. The page about the growers had a link to a national association. Of course the national association has all the info I need about suppliers.

Lesson learned: There’s an association for nearly every product under the sun (what an apt expression). Including Christmas Trees.

That’s probably the quickest shortcut to find that which you seek, only second to asking someone you know who may be sourcing what you’re looking for.

People are often willing to share and be of help to a beloved supplier by getting them another customer.

Any other tricks for finding great ingredients?

Let’s see if I ask: Know a source of frozen Gravenstein apples?

Great Ideas from the Street Food Con­fer­ence

By , 6 September, 2010,

In this month’s Edible East Bay, Derrick Schneider shares his experience Eating Street Food in Emeryville.

The 3 vendors he interviewed – LIBA Falafel, Seoul on Wheels (both who were at the Eat Real fest), and Jon’s Street Eats – share their inspiration to start their businesses and challenges to keep them going – an interesting juxtoposition to The First Annual Street Food Conference in San Francisco, which brought together vendors, policy makers, and mobile food business advocates to share the “state of street food” in cities across the US as well as Toronto.

Seoul on Wheels noodles

I’d never attended such a information-packed set of panels. I tried to summarize some high points to help both vendors and cities. If I got anything wrong just let me know and I will correct it! :) See and hear the full presentations.

Benefits of Mobile Food Businesses to Cities

  • Provides city revenue
  • Creates new business owners
  • Brings food, and variety, to customers seeking more choices
  • Creates a new tourist attraction
  • Makes food accessible in new part of town

Policy Ideas from Cities

San Francisco California:

San Francisco is revamping its policies due to the popularity of street food by potential businesses and residents. The new regulations will likely make it quicker and easier to get permits, in more locations. Sounds like a vast improvment over current guidelines.

Oakland California:

  • Limits the number of mobile businesses
  • No restaurant owned pushcarts are allowed, to allow more lower income people to become micro-businesses.

Madison Wisconsin:

  • All food vendors need to be selling unique types of food (e.g. didn’t want all hotdog vendors).
  • Structures need to be light enough that one person can move the cart.
  • They’re working on creating a new street cart ordinance that’s just for food to make it more manageable.

Portland Oregon:

  • Adapt based on demand; they increased limit of vendors in a park from 1 to 4.
  • Private property owners of lots advertise to attract businesses and provide amenities like electrocity.
  • Vendors locate near businesses like corporate offices where there’s no other food service nearby, for a built-in clientele.

Atalanta, Georgia:

  • Nonprofit festivals allow for food trucks. (This presentation left the most people stunned at the difficulty of running a mobile food business currently, when from the photos we saw, there are many underserved areas where workers would likely enjoy having food nearby vs. having to drive.)

Of course New York wrote the book on street food. Their vendor guidelines, in many languages, is a sight to behold for fans of great infographics.

If you Google news about mobile food businesses and street food, you’ll see lots of articles about many more cities testing out their street food programs.

Advice & Ideas for a Successful Mobile Food Business

From Matt Cohen, SF Cart Project / Off the Grid

  • Be flexible with your vision. what you love isn’t necessarily what people will love about your business.
  • Operating illegally is not a valid plan.
  • Have a hook to get people in
  • Important that you do one thing really well
  • Be stubborn. As a group mobile vendors are the most stubborn people he’s met.
  • It’s the love of the interaction wtih customers that will keep you there. If you don’t love that, it may not be right.

From Larry Bain, Let’s Be Frank

  • Figure out where your niche is.
  • Can you survive by doing one thing?
  • Pick a food people will crave. He chose hotdogs because they’re iconic. “Fat, cheap and out of control mystery meat.
  • Consider extra income and distribution. They made a variety of branded condiments and sells packaged franks at retail. If they depended only on operating out of carts, it wouldn’t work economically.

Resources

If you’re not quite sure who runs your street food vendor permitting and licensing, try asking existing vendors.
Starting a Mobile Food Business in San Francisco
Find Street Food in San Francisco

Many Ate Well @ Street Food SF & Will Eat Real This Weekend

By , 23 August, 2010,

Spread the word to anyone looking for an amazing gift: There’s still time to bid on once in a lifetime San Francisco food experiences (Chef for a day at Chez Panisse anyone?) in the Ebay auctions.

Street Food Festival Recap

“The San Francisco Street Food Festival is an event hosted by La Cocina that advocates for the creation of policies that support the formalization of mobile food vending in San Francisco.”

In its second year, the fest drew thousands more people than last year.

I had a behind the scenes peek at how much went into prepping for this event with relatively few volunteers and employees orchestrating.

Here’s why I loved the event and highly recommend visiting next year:

  1. It supports La Cocina, which in turn supports lots of people needing help starting food businesses.
  2. It’s truly a celebration of the Mission’s diversity in addition to being right there in the neighborhood.
  3. It’s like taking a trip around the world in a several block area.
  4. The food is fabulous and it helped many small businesses reach lots of new customers.
  5. Alice Chau’s graphic design and infographics are a marvel in integrated branding, for anyone who is a fan of design. From the maps to the shirts to the menus. Very cool and very user friendly.
  6. The collaboration of the many food businesses simultaneously crammed into La Cocina’s kitchen operated like a ballet of chopping, grinding, stirring, and baking. Truly a sight worthy of a reality cooking show.
  7. I got to help make cookies! Woohoo.

Did you miss Street Food SF? Never fear…

The Eat Real festival is coming up this weekend in Oakland – Aug. 27-29 – with many of the same food vendors plus a whole lot more. Eat real, eat well!

Roll over a photo to enlarge…

Great Contest – From Daily Candy Making to Daily Candy

By , 17 August, 2010,

It only takes a few minutes to enter and winning either of these food contests would be a boon to any small business:

1) For those wanting to grow their food businesses, enter the Daily Candy contest: “Each winner will receive $10,000 each, be flown to New York City for a one-day small business intensive with industry bigwigs and a party in their honor on October 28, and get (at least) fifteen minutes of fame.” Most importantly, once you’ve been candied your life will never be sweeter.

Just today the Wall Street Journal published a story about women transitioning from more traditional careers into starting fun* food businesses – the time honored story of so many new food businesses. And now imagine if they won.

*One of them “drives a pink Scion she calls “The Fudgemobile,” with the Fat Ass donkey logo.”

2) And for those focused on “real” food, whatever the business goal, the Good Food Awards are a must enter for makers of beer, charcuterie, cheese, chocolate, coffee, pickles and preserves that are exceptionally delicious and also support sustainability and social good.