Starting a Food Movement: Lessons from 2010 Leaders

By , 1 January, 2011,

In 2010, the call to change our food system and celebrate “good,” “real,”authentic” foods really took off, led by a confluence of nationwide efforts -  the artisan marketplace and DIY food movements, Slow Food’s Time for Lunch, and a flood of events that forced social foodies to have to choose between events each weekend for several months.

The people who have led these efforts impress me no end with their gumption to make massive change through the support of passionate volunteers and  sponsors.

If you know you have it in you to start a movement, get inspired by these three Bay Area-based food leaders:

Good Food Awards & Good Food Month: Go For It

Sarah Weiner, Seedling Projects Director, Slow Food Nation organizer, and instigator of the Good Food Awards – started in 2010 – explains what it takes to start a food movement like this and her motivation for doing so:

“I am motivated by an ever-present desire to eat good food, and see people around me eating good food, and see the good people making good food thrive and be appreciated for their work, innovation, quirkiness, and stick-to-it-iveness.There is a faith that most of the things that ail us will improve if we eat good food together, and working to see how other people’s passions – creating sustainable cafes on university campuses, or developing more sustainable coffee farms in Kenya – can be stitched together to create something bigger all moving in the same direction and complementing each other as a united movement. Everyone has a role to play and is a piece of this patchwork quilt (the quilt is Alice Waters’ analogy).”

How do you know you are the person to start a movement?

“I guess because I can’t seem to have a conversation that doesn’t revolve around the food system in some way! No matter how it begins, it always seems to revert to food and the food movement, and nine times out of ten the casual new friends end up as collaborators on one project or another. It is pretty fun to have an always expanding group of collaborators and new energy and creativity constantly building on foundsations laid.”

Street Food Fest: Collaborate

As if La Cocina’s contribution to helping food entrepreneurs in San Francisco wasn’t enough, two years in a row Caleb Zigas, the La Cocina team, and a number of volunteers organized a vibrant Street Food SF fest in August.

At a related conference, street food advocacy leaders from around North America gathered and traded experiences and techniques to enable mobile food trucks and street carts to peacefully co-exist in major cities.

I asked Caleb what changes he’s seen in recent months as a result of these efforts:

“The biggest change, of course, is that what has historically been the launchpad for new immigrant and low income businesses has become a destination point for consumers across the country. That’s a great thing for the industry but continues to prove challenging as older business owners struggle to adapt to the new economy and gain the recognition they deserve. “

san francisco street food festival by susie wyshak

Eat Real: Craft a Manifesto

Every revolution starts with a manifesto, and Anya Fernald and team drafted a Food Craft Manifesto, a cross-section of Slow Food meets DIY, to kick off a major, multi-day event in Oakland (a “manifest-ival” ?)

Predictions for 2011

  1. Slow Money will become the epi-center of the good, local food movement with their goal for “a million people investing 1% of their assets in local food systems… within a decade.”
  2. Enabling people to make and sell more good food more easily will take off with easier access to kitchens and more flexible food preparation laws for direct-to-consumer “safe foods” such as passed in Michigan this year.
  3. Susie will be focusing more on starting a food business too, from the writing aspect anyway. This isn’t a prediction, it’s a fact dude, and I look forward to announcing this new effort in early 2011.

Eat well, live well, and connect well in 2011!

Feed Your Soul With Year End Donations

By , 24 December, 2010,

Starting this summer it seemed the nation overflowed with festivals like Eat Real, marketplaces, farmer’s markets, and parties. I’m spending the holidays in a place where – unlike California – citrus does not drip from trees in winter; where organic food is hard to come by; and where unemployment is high.

If the holidays has you feeling more like filling your soul, I’ve compiled a few different angles on how you can support the cause of good sustainable food and helping people in need.

If you’ve got stock, see the benefits of donating it.

Please add any others or links to lists of lists.

Culinary incubators and entrepreneurial programs to help people start small food businesses. Examples from the Bay Area include La Cocina which supports low income food entrepreneurs as well as the cause of good street food; Women’s Initiative and Renaissance Entrepreneur Center offering business planning and support.

Slow Money provides funding for food entrepreneurs to get started. (The Slow Money Alliance has created a CD-style fund where you can invest your money toward their cause.)

Culinary training and job placement programs like at D.C. Central Kitchen (DC), Homegirl Cafe (Los Angeles), and St. Vincent de Paul (Oakland, CA).

Educational farms focused on exposing kids to sustainable agriculture like Stone Barns (New York) . See more on Sustainable Table.

Helping people eat. Most food nonprofits say just a few dollars can feed several people. When donating look for stats on low non-profit overhead like “97% of your gift will go directly to provide food for people in need.”

Small-scale and urban farm programs to teach and enable beginning farmers like Selma Cafe near Ann Arbor MI; Alba Farmers in Salinas, CA; and

Food marketplaces that bring good food close to you and provide an outlet for the makers such as:

  • your local farmers’ markets
  • artisan food markets like New Amsterdam Market (a New York highlight!)
  • street food advocacy groups

Food activism groups creating change on a mass scale such as:

Don’t forget your local NPR stations who often cover news and profiles related to these efforts.

Many city websites compile lists of local nonprofits like this great one from Seattle Global Justice.

5 Reasons to Live Like Julia Child

By , 20 December, 2010,

To wrap up the new year, I’d like to pay tribute to Julia Child who represented several firsts in my life: first cook book; first cooking demo and only time I was allowed to ditch school; as well as first and only strawberry mousse cake with homemade lady fingers.

Whether you’re a food entrepreneur, a home chef, or never touch the kitchen, Julia Child exemplifies a good life for several reasons:

  1. Boldly asking for what she wants. Not until I read about Grub Street San Francisco‘s report that Julia Child “propositioned” a chef, asking if he was single. And why not? Nothing ventured nothing gained.
  2. Inspiring the world to experiment with cooking: “Learn to cook–try new recipes, learn from your mistakes, be fearless, and above all have fun!”
  3. Speaking her mind : “Just speak very loudly and quickly, and state your position with utter conviction, as the French do, and you’ll have a marvelous time!”
  4. Laughing at the small stuff: “Maybe the cat has fallen into the stew, or the lettuce has frozen, or the cake has collapsed. Eh bien, tant pis. Usually one’s cooking is better than one thinks it is. And if the food is truly vile, then the cook must simply grit her teeth and bear it with a smile, and learn from her mistakes.”
  5. Coming into her own later in life, joining the ranks of many great late bloomers. Of course if you find your calling in your youth, all the better. But if not, Julia is a great role model.

Go down Julia memory lane on PBS and share how her Julia-ness has inspired you!

Free & Food-ish Bay Area Shopping Picks – Dec 10-12

By , 8 December, 2010,

Friday 12/10: La Cocina Gift Fair in San Francisco - Always beautiful and scrumptious gifts from the lower income food entrepreneurs of the La Cocina incubator.

Friday 12/10: The Hub in San Francisco hosts a benefit holiday party for local human services non-profits.

Sat & Sun: 12/11-12: Aftelier Perfumes Open House in Berkeley – Perfumes and teas made the truly artisan way using the  “purest, most sublime botanical essences from around the world.” I have yet to experience Mandy’s perfumes but I have a feeling they are the perfume equivalent of experiencing the finest chocolates.

Saturday: 12/11: Omnivore Books – San Francisco – Jessica Theroux reads from her new book Cooking with Italian Grandmothers.” How cute would it be to give this book along with Italian ingredients? Molto!

Or spend a weekend donating:

Lots more. Add any links here!

Food Entrepreneur Profile: From Chinese to Chocolate

By , 8 December, 2010,

After many months of knowing I-li Chang Brice’s Vice Chocolates through the Chocolate Salon and the Temescal farmer’s market in Oakland, I tracked her down at her workshop and was intrigued to hear all about her background and how she got started with her goth-inspired chocolate business. Take a look!

Vice Chocolates caramel filled chocolate heart