Celebrate the Power of One – Awesome Gifts from Single-Food Businesses

By , 5 December, 2011,

Most of the articles I rip and file get discovered only when I’m moving. Since April 2005, I’ve had a Sunset Magazine article “The power of one” — restaurants that stake their reputation on a single item. At the time, cereal, grilled cheese, and cupcakes were already on the list. Some trends endure.

Why did this article grab me so that I saved it through countless moves?

Making only 1 thing takes commitment, courage, conviction, focus.

As a variety seeker it especially impresses me when someone can stick to one thing, over and over. As a food producer the nice thing about a single product is you’re known for it. You can carve your space with simple messaging. It’s easier to create a cult following since it’s easier for people to know what to obsess over.

That all being said several of these folk have taken the plunge to adding a second type of product. Yet you can tell by their name they made their way with the original:

Maple Honey Caramels from Sweet Revolution. Old news is good news. For a few years now, Anastasia has spread her caramels farther and wider while still making them in tiny batches. If caramel candies aren’t decadent enough, she makes a spread you can eat off a spoon. Fewer calories when it’s one continuous stream of goodness anyway.

Nut butter crunch from p.o.p. candy is featured in Foodzie’s tasting box this month. If eating food with heart tastes better, crunch into Rachel and Bill’s nut butter toffee-like candy. I’ve visited them late night as they crank out their butter crunch using as many local ingredients as possible, in the types of small batches normally reserved for a home kitchen. (I remember a) how cranky I was as an early bird, marveling they could work so late b) that I intrepidly sampled the new experiments to give feedback.) Their tins with pop-ping holiday labels are flying off the shelves as corporate gifts. (Disclosure: I’m thrilled that I’ll be helping them sell their candy soon!)

Aurelia’s Chorizo from Austin is like gourmet Slim Jim’s meets Mexico. Meaning, it’s so dry and meaty it’s tempting to pull one of the pre-cooked chorizos out of the pack and munch it. Not needing refrigeration makes these perfect for packing on a hike or cooking up with eggs…or whatever. If I were you I’d order 10 packs. They’re pretty much the best for anyone who likes it hot.

Embrace Brownies from a hard working, sweets loving mother-daughter team make the perfect gift for moms…or daughters.

Alfajores from Maitelates. Candy disguised as cookies in wrappers that remind you or artisan food from Spain. Only these babies are made in Ann Arbor, Michigan.

Brown Butter Cookies. Need I say more? I will if you need me to.

And the experience gifts: Also remember, local cooking, health education, and DIY product classes local food makers and retailers are a gift that keeps on giving! Like this Northern California Wild Mushroom Camp with Dr Andrew Weil in January. (Who woulda thunk it?)

Products I Wish Had Made the List

Obviously there are unlimited wonderful holiday food gifts from people who make more than one thing. Today one sticks in my mind: Cream-Nut Peanut Butter Clusters. I’m sure at one time these were their only candy item. Koeze make a few other candies now, which I haven’t tried, but it was worth it just to see the words “Koeze Cream-Nut Peanut Butter Clusters.” When they describe them as infamous, I know why. There is just something about the flavor, the mouth feel, that gets my heart racing. Plus the retro packaging is adorable.

What favorite food companies thrive on the power of one?

Hot off the Chocolate Press: 2012 Valrhona Vintage Bar Hits San Francisco

By , 3 December, 2011,

Adam Smith from Fog City News in San Francisco–known for its vast and highly curated chocolate selection–just sent me this rave:

“We got the 2012 Vintage bars in (PDF info) and they’re f a b u l o u s. In fact, their flavors are so subtle that it really takes a trained palate to appreciate all the nuances! The 2011 vintage is so new that Valrhona doesn’t even have them listed on their own website yet! Now, I can’t really confirm this, but a Valrhona sales exec told me that we are currently one of the only shops ON THE WEST COAST that sells these bars.”

Straight from the chocolate purveyor’s mouth.

More background:
Valrhona was the first company in the world to introduce the concept of a vintage dated chocolate bar in 1998. The first vintage we carried at Fog City News was the 2002, and their annual arrival at the store in the late fall has been an event sort of like the announcement of a cult winery releasing a new vintage. Many factors affect a chocolate bar’s flavor. Over the last few years customers have come to learn about these factors, beginning with: (1) cacao content, then (2) that there are different types of cacao beans, then (3) the countries the particular type of cacao bean was grown in, then (4) the regions within those countries, then finally (5) that there might be specific plantations within those regions renowned for growing and harvesting cacao beans in such a way as to yield a specific flavor! Here, Valrhona is the first company in the world to draw the similarities between wine and chocolate closer by specifying the year of harvest from 3 different plantations, within 3 specific regions, within 3 different countries, using specific cacao beans to render 3 very different tasting 64% dark chocolate bars!

And here’s more about the plantations Valrhona owns and manages.

 

Spice-capies – Ex-Corporate Gone Spice Entrepreneurs

By , 3 December, 2011,

This week Tasting Table quipped “If we had a nickel for every tech-industry veteran turned food artisan, we would have retired in Ibiza by now.” It’s been a while since I’ve put my pen to this blog, but that made me smile. It’s something I think about a lot – the kitchen divide between the career food professionals the tech escapees gone food who have a nest egg or ongoing job to turn to for funding.

Having looked into options for producing spices with a co-packer, it is more complex than  you can imagine with all the variables. The people I’ve met are sourcing, grinding, and packaging themselves which lends itself to more flexibility and creativity in blends as well as the side benefit that you might know the growers.

Visions of spice (sans sugar) ran through my head as I wondered how many tech veterans I know who’ve entered the spice trade:

Origin Spices makes a beautiful, Indian-inspired spice box with various spice mixes, salts, and rubs to keep handy while cooking for a pinch here and there. Chris’ pedigree includes being a recovering strategy consultant and e-commerce expert. He got the spice bug from his world travels and now hand grinds his spices in Oakland.

Juliet Mae trumps the tech-scapee trend. Kathy was a finance industry professional who followed the call to also hand grind spices in small batches for people and chefs. I was lucky enough to visit their old kitchen at a mess hall in the Presidio. Talk about startup!

napa farmhouse 1885 reflects Diane Padoven’s style and values, honed over years with Levi’s. Having consumed her spices and preserves extensively I can say 1885 is just as classic as a pair of 501s.

Smith and Truslow sprang from a designer and ex-corporate exec of undetermined industry.

And Just Cook, which Tasting Table profiled, is an ex-tech sales fellow and his wife. I look forward to meeting them.

My conclusion: Spice artisans come from all walks of life, not just tech. This has been an unscientific, inadequate sample size but it was still fun to write about!

Now: Who are the non-corporate escapee spice companies you love?

Now, who have I missed?

Cottage Food Laws Keep the Home Stoves Burning

By , 8 November, 2011,

In a Maine airport shop, I beeline for the local food souvenirs, my eye roving from a set of Stonewall Products over to several local blueberry jams. More than I expected, in fact. One comes from Out on a Limb, a small home jam making operation that got started thanks to Maine’s cottage food law.

Today about 30 states have so called “cottage food laws,” allowing legal home-based food production on a small scale. The alternative is renting a commercial kitchen, which can cost $10 per hour, more often $25 or higher. Many of the laws passed recently thanks to grassroots efforts by bakers and jam makers eager to generate extra income, build a food community, control their cooking environments, and / or work at home. State guidelines differ, usually prohibiting riskier foods such as refrigerated items.

Of course, where food is concerned, law changes are about as easy as a croque-en-bouche (whose cream filling would make it a no-no). As a petition gathers momentum in California, along with a Facebook group, I took a look at a few food entrepreneurs operating under cottage food laws in a time where local food reigns and career “Plan Bs” have become more like Plan A. (The San Jose Mercury News also wrote about the California petition.)

In fact, about 40 people a day contact Denay Davis, who supports home bakers. She says. “They have lost their job and want to make ends meet by making extra money,” she says. “They don’t want a huge business. If you’re a mom you may want to be able to stay home, make cakes, and sell them when you want to. You’re bringing in money. But you’re also there for your children.”

However in most states, proponents have faced uphill battles. Two key objections tend to pop up:

1) It’s not fair to businesses who invest in commercial facilities.

As with the food truck versus restaurant battles, yes it’s more competition. I was thinking about a baker in Los Angeles who makes beautiful decorated cookies out of her bakery. If suddenly hundreds of home bakers could do the same without the overhead she might possibly need to drum up more commercial business to keep the bakery going.

But it’s also worth looking at the positive economic impact. Davis believes “little food crafters are simply not a threat. It’s about sharing with other people, having control, and building relationships–not making a killing. Etsy sellers exemplify typical cottage food law businesses, although many states only allow selling home-made goods locally, not online. Says Davis, “It’s about scratch, or quality, or specialized products, not making the $29.99 sheet cake that competes with a commercial bakery.”

Retirees can supplement limited incomes. Says Beth-Ann Betz who bakes Middle Eastern pastries, “If this was my only income I’d be earning about 40 percent of what I need. I didn’t have to make any capital investments. It’s a nice retirement job for me.”

The laws also help those needing gluten-free or nut-free environments. Michigan baker Julie Rabinowitz explains: “We’re gluten-free at home. So it’s easier to bake with confidence at home, without having to pay hourly to scrub someone else’s kitchen free of gluten.” The Michigan law caps her Tasty Sans Gluten sales at $15,000. It’s a delicate balance Commercial kitchens can run $1,000 or more per month, or $12,000 a year. “My farmers market customers worry about price increases when I move to a commercial kitchen,” she adds.

Anni Minuzzo, California food consultant and former biscotti company owner likes the idea of a cap. “It’s more fair to businesses who start out paying for a kitchen.” A cap also forces those who have outgrown their home kitchen to expand. While Lori Jordan enjoys balancing family life with her at-home Out on a Limb jam business, she knows that “in the future if we want to grow beyond New England, we will have to move to a bigger place and hire more people.”

I wonder how much new food will crop up that isn’t already being given away, swapped, or sold underground.

2) It’s not safe and clean.

The laws generally require the same FDA Good Manfacturing Practices required by larger food businesses. Many call for ServSafe food safety certification, no pets, and defined cleaning procedures (see Arizona‘s). “New Hampshire has a good model,” says Betz. “I have a dishwasher, clean water that is tested, and ServSafe certification.”

Kelly Masters, owner of Cake Boss software, started her Texas cake business at a kitchen the Health Department had scored highly. But, she says, it “was so unclean that I would sometimes come home crying. I didn’t even want to sell cakes I made there.” Kelly went on to advocate a Texas’ cottage food law (passed Sept. 2011).

Several years ago, Davis contacted all the departments of agriculture. “None had received sickness reports,” she says, adding that with very small batch production in all likelihood only a few people might be affected. Most or all states require a label to the effect of “made in an uninspected home kitchen,” letting the buyer beware.

Says Lori Jordan of her jams, “Maine requires us to have the same inspections, insurance, and file all the same paperwork as if we were a commercial kitchen.”

One retailer who has seen a few questionable home food processors feels the rules should allow for spot inspections, unannounced–resulting in self-regulation. Farmers’ markets could charge to inspect home kitchens. And a new industry for a third-party inspection services could arise, contributing further business license and tax revenue.

Craft the Best Laws, the Crafters May Follow

While cottage laws are a blessing, they tend to have shortfalls, often odd limitations on allowed foods. For example, Wendy Read, who I thought might switch from a commercial kitchen to home, for make her Sunchowder’s Emporia jams says: “If you are selling on the internet and / or can products outside of jam such as vegetables, you can’t take advantage of the new law.”

Worse yet, some counties’ rules may not sync with the state law. While Cyndi Jacobs makes The Best Damn Granola in a commercial kitchen, she observes that despite Massachusetts’ state cottag food law “there are a lot of local boards of health that will not allow home-based baking. More and more they are telling people the products need to be make in licensed facilities.”

Some believe a nationwide law is the answer. Says Davis, “the cottage food initiative is something for the first time that doesn’t benefit just an individual but a family, and a community, and a state.”

Having costed out starting my own occasional food business, I learned first hand how getting started on a small scale at home makes sense while proving the market. Seeing an array of local jams at the airport rather than only brands you can find everywhere makes a place special. More flexible but smart laws to keep the home fires burning are a good thing, these days.

FYI: How to advocte a cottage food law in your state

Cottage food laws: What do you think? Nationwide or local? Fewer or more guidelines? Have you heard of any problems?

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What is Artisan Food Anyway? It’s Not…

By , 2 November, 2011,

In recent weeks the Domino’s Artisan Pizza launch (with pizza made by self-proclaimed  “non-artisans”) caused the world to question: What is artisan food? And is the word kaput now that it is being used a substitute for anyone who makes any formerly-known-as-gourmet food? This inquiry, common in the specialty food world, has made its way to the mainstream, featured in Bruce Horovitz’s USA Today article Marketers use artisan label to evoke more sales

For a Halloween feature in the San Francisco Chronicle, my partner in Epicuring Laiko Bahrs and I worked with a number of San Francisco artisan chocolate makers and bakers to create a “treats” crawl of the city. (Here’s the full text.)

Artisans? Yes. They are sole or very small operations who conceived of original recipes and creations they are making themselves, by hand. Meaning, they did not come up with a recipe, standardize it, and distribute it to one of their many locations to say do it exactly like this.

We adore See’s. Honestly, I have a life long obsession with See’s. Yet I’ve never called them artisans; yet, their candy has never lacked without having that description. See’s employs production workers who took Mary See’s (and other more recent) recipes to produce en mass. They use extremely high quality ingredients. I wouldn’t, let’s just say, enjoy so much at a time otherwise.

A later post will continue a discussion (read: rant) with ideas on how to describe a limited production food operation without going overboard. For now, winding through the sweets of San Francisco for a visual definition of “artisan.”

Click the image to enlarge…and see the craft behind the artisans.